The Ministry of Tourism has signed a MoU with Google India aimed at strengthening India’s global tourism presence through artificial intelligence, digital tools, and data-driven tourism promotion strategies.

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• The Ministry of Tourism and Google India Pvt. Ltd. signed a strategic agreement in New Delhi to enhance the digital visibility and global reach of India’s tourism destinations.
• The partnership focuses on improving online discoverability of India’s cultural, historical, spiritual, and natural tourism sites using Google’s digital ecosystem.
• Artificial intelligence, data analytics, and digital storytelling will be used to analyze traveler behaviour and create more personalized tourism experiences.
• The collaboration aims to strengthen the digital marketing capabilities of the Ministry of Tourism and enhance officials’ skills in modern technologies.
• Global travel trends and consumer insights shared by Google will help design more effective and targeted tourism campaigns.
• The initiative is expected to strengthen the ‘Incredible India’ campaign and improve India’s global tourism branding.
• AI-powered tools and virtual experiences will allow travellers to explore destinations digitally before visiting physically.
• The agreement supports India’s broader goals of digital transformation, sustainable tourism growth, and global tourism leadership.