The Bharatiya Janata Party will launch a month-long nationwide campaign highlighting Prime Minister Narendra Modi’s 25-year public service journey.

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• The Bharatiya Janata Party will launch the Seva Sankalp Abhiyan on September 17, marking Prime Minister Narendra Modi’s birthday.
• The campaign will run nationwide from September 17 to October 17, featuring public outreach and service-oriented programmes.
• October 7 will mark 25 years since Narendra Modi assumed public office as Gujarat chief minister in 2001.
• BJP National President Nitin Nabin announced the campaign on September 9 at a press conference held at party headquarters.
• Nabin said the campaign will highlight Modi’s public life through themes including service, development and nation-building.
• The BJP observes September 17 as Seva Diwas and plans activities encouraging party workers and citizens to participate.
• The campaign will be launched from Ujjain by Nitin Nabin alongside Madhya Pradesh Chief Minister Mohan Yadav and state BJP president Hemant Khandelwal.
• Nationwide programmes are expected to focus on public engagement, community service and communication around Modi’s 25-year public life.
• The campaign seeks to communicate the BJP’s stated emphasis on public service and national development through activities across different regions.
• The initiative will continue for one month, connecting Modi’s birthday with the completion of 25 years in public office.