The Social Justice Ministry has announced a national campaign under the Atal Vayo Abhyuday Yojana to connect younger citizens with senior citizens.

BulletsIn

• The Ministry of Social Justice and Empowerment announced on November 3, 2026 that Union Minister Dr Virendra Kumar would launch the campaign in New Delhi on November 4.
• The Vayo Samman Rashtriya Abhiyan is a National Intergenerational Bonding Campaign under the Atal Vayo Abhyuday Yojana, or AVYAY.
• The campaign is built around a 5C model of Connect, Converse, Co-create, Contribute and Continue.
• It will run across twelve thematic areas, including 30 Minutes Together, Digital Dada-Dadi or Digital Saathi, and Silver Skills, in which seniors act as mentors.
• A volunteer initiative called Vayo SAATHI will be open to all citizens aged 18 years and above.
• SAATHI stands for Support, Awareness, Assistance, Training, Health and Inclusion.
• Young volunteers will help senior citizens use digital services and spot cyber fraud.
• India’s population aged 60 and above is projected to rise from about 10 crore in 2011 to 23 crore by 2036.
• That would raise the elderly share of the population from 8.4 per cent to 14.9 per cent.

Tags: VayoSammanAbhiyan, AtalVayoAbhyudayYojana, SeniorCitizens