Union Environment Minister Bhupender Yadav has launched a massive public mobilisation campaign titled ‘One Nation, One Mission: End Plastic Pollution’ ahead of World Environment Day. The initiative, under Mission LiFE, aims to encourage citizens and institutions to adopt sustainable alternatives and reduce single-use plastics.

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• Campaign launched on May 23 by Environment Minister Bhupender Yadav
• Titled ‘One Nation, One Mission: End Plastic Pollution’ under Mission LiFE
• Goal: raise awareness, cut plastic use, and promote sustainable practices
• Activities to involve ministries, states, schools, industries, and civil society
• Formats include social media drives, street plays, marathons, cleanups
• Poster, essay contests, webinars, and workshops planned nationwide
• Citizens urged to make eco-friendly lifestyle pledges
• Focus on replacing single-use plastics with sustainable materials
• Stakeholders asked to log efforts on the government’s ‘Meri LiFE’ portal
• Campaign aligns with PM Modi’s vision of collective climate action