India has taken a significant step toward strengthening its global AYUSH leadership by bringing together government, industry, exporters, researchers, and entrepreneurs to accelerate exports, innovation, quality standards, and international collaboration.

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• The Department of Commerce, Ministry of Commerce and Industry, Ministry of AYUSH, and AYUSHEXCIL jointly organised a high-level Government-Industry Brainstorming Session in New Delhi to formulate strategies for expanding India’s global AYUSH footprint.
• The session, themed “Strengthening India’s Global Leadership in Traditional Wellness,” brought together more than 150 stakeholders, including policymakers, exporters, manufacturers, MSMEs, startups, researchers, industry associations, and State Licensing Authorities.
• Deliberations focused on leveraging opportunities under India’s Free Trade Agreements, strengthening export facilitation, enhancing international branding, and expanding global market access for AYUSH products and services.
• Participants emphasized improving product quality through stronger regulatory compliance, World Health Organization-Good Manufacturing Practices standards, scientific validation, and internationally accepted certification mechanisms.
• The meeting highlighted the rapidly growing global demand for traditional wellness solutions and outlined strategies to position India as the world’s most trusted destination for holistic healthcare and AYUSH-based products.
• The Government reaffirmed its commitment to transforming AYUSH into a high-growth export sector by promoting innovation, research, quality assurance, branding, and stronger partnerships with international institutions.
• Flagship initiatives including Ayush Mark and Ayurveda Aahar were identified as key drivers for enhancing product credibility, export readiness, global competitiveness, and consumer confidence across international markets.
• The brainstorming session concluded with recommendations to strengthen MSME capacity building, improve ease of doing business, encourage research-driven innovation, simplify export procedures, and reinforce Brand India AYUSH worldwide.