India’s digital entertainment market expanded sharply in 2026, with OTT audiences, paid subscriptions, connected television viewing and emerging content formats recording strong growth. BulletsIn India’s OTT audience grew 11% year-on-year to 664.9 million in 2026, with around 45% of the population watching online video. Active paid OTT subscriptions increased 16% to 172.6 million, highlighting continued
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India’s digital entertainment market expanded sharply in 2026, with OTT audiences, paid subscriptions, connected television viewing and emerging content formats recording strong growth. BulletsIn India’s OTT audience grew 11% year-on-year to 664.9 million in 2026, with around 45% of the population watching online video. Active paid OTT subscriptions increased 16% to 172.6 million, highlighting continued
