The Ministry of Housing and Urban Affairs and the Ministry of Jal Shakti will launch Swacchotsav 2025 under Swachhata Hi Seva. Running from September 17 to October 2, the campaign will promote clean celebrations, legacy waste elimination, and citizen participation.

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• Campaign dates: Sept 17 – Oct 2, 2025
• Led by MoHUA and Ministry of Jal Shakti (DDWS)
• Theme: Swacchotsav – clean and green festivities
• Aims: clean celebrations, sustainable waste practices, citizen ownership
• Focus on Cleanliness Target Units (CTUs) in cities, villages, public spaces
• Legacy dumpsite elimination with 100% treatment projects planned
• SafaiMitra Suraksha Shivir for sanitation worker safety and dignity
• Ministers, state officials finalized roadmap in Sept 9 meeting
• Part of Swachh Bharat Mission, making cleanliness a lifestyle