The Maharashtra government has launched the Pink E-Rickshaw Initiative to support women’s economic independence and promote green mobility. After a successful pilot in Pune, the scheme is expanding across 8 districts. It offers financial aid, training, and infrastructure to help women—especially from vulnerable groups—own and operate electric rickshaws.

BulletsIn

• 10,000 e-rickshaws for women across 8 districts of Maharashtra
• Target group: Women aged 20–50, focus on widows, divorcees, low-income
• ₹1 lakh subsidy per vehicle (₹75k state + ₹25k central govt)
• Women pay 10% down payment, get 70% bank loan at low interest
• Free driving training and license support by Kinetic Green
• 5-year warranty + Annual Maintenance Contract for each e-rickshaw
• 1,500 charging stations planned; 1,000+ in Pune alone
• Ola, Uber partnerships underway for better ride integration
• E-rickshaws GPS-enabled, 120 km per charge, 4-seater
• Aim: Boost income, confidence, and mobility access for women