Meta, in partnership with India’s Ministry of Electronics and IT, I4C, and the Ministry of Information and Broadcasting, has launched the ‘Scam se Bacho’ campaign to educate citizens on online safety and protect them from cyber fraud. The two-month campaign includes a range of initiatives like awareness programs, informative films, and training sessions for law enforcement.

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• Meta partners with key government ministries to combat online scams.
• Campaign focuses on raising awareness about online safety in 9 Indian languages.
• Features Bollywood actor Ayushmann Khurrana in a public awareness film.
• Highlights safety tools available on Facebook, Instagram, and WhatsApp.
• Tools like Two-factor Authentication, Block, Report, and Privacy Settings promoted.
• Doordarshan talk shows and digital content by Instagram creators part of the campaign.
• Law enforcement officers to receive special training to combat cybercrime.
• Government emphasizes the need for responsible digital practices as India grows digitally.
• Over 900 million internet users in India; safety is a top priority.
• Initiative aims to strengthen digital security and protect users from online threats.