India’s live entertainment sector grew by 15% in 2024, reaching ₹10,100 crore, according to the latest EY-FICCI report. With immersive experiences, tech integration, and deep cultural shifts, the industry is seeing explosive growth beyond metros. Driven by both nostalgia and innovation, India is emerging as a global live event destination.

BulletsIn

• Live entertainment crossed ₹10,100 crore in 2024, growing 15% YoY
• Expected to hit ₹16,700 crore by 2027 with 18.2% CAGR, fastest in M&E
• Growth driven by mega-concerts, intimate gigs, wellness-led performances
• Non-metros like Indore, Surat, and Jaipur seeing higher engagement
• Lollapalooza India 2025 drew 50,000+ fans, global stars performed
• AR Rahman’s ‘Wonderment’ tour blends music with AR/VR tech
• Sonu Nigam’s tribute to Rafi drew nostalgic crowds in Mumbai, Delhi
• ‘Sitar for Mental Health’ tour combined music and emotional healing
• Young, mobile-first audience fueling shift to real-world experiences
• BookMyShow to host Guns N’ Roses after 12 years in May 2025