The International Cricket Council (ICC) and the Board of Control for Cricket in India (BCCI) have teamed up to launch an awareness campaign titled ‘Donate Organs, Save Lives.’ The campaign will kick off on February 12, 2025, during the third ODI between India and England in Ahmedabad. The goal is to use cricket’s wide-reaching influence to inspire people to pledge their organs and save lives.

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• ICC and BCCI collaborate on the ‘Donate Organs, Save Lives’ campaign.
• The campaign will be officially launched on February 12, 2025, during India vs England’s third ODI in Ahmedabad.
• The primary objective is to raise awareness about organ donation and encourage people to pledge as organ donors.
• ICC Chief Jay Shah announced the campaign, emphasizing the power of sport in driving social change.
• The campaign encourages the public with the message: “One pledge, one decision, can save multiple lives.”
• Indian cricketers will actively participate in spreading awareness about organ donation.
• Promotion will include stadium displays, social media outreach, and live match coverage.
• Fans will have opportunities to pledge for organ donation both online and during the match.
• The campaign aims to leave a lasting social impact and increase organ donor registrations.
• Sunil Gavaskar has urged BCCI to dedicate a charity day to support similar causes, drawing inspiration from Australia’s Pink Test and England’s charity events.